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CSR: The Sporty & Healthy project has expanded this year!


Today’s children are our future, and knowing this, SOFAR is proud to announce that we are continuing our close collaboration with Sport Senza Frontiere ONLUS to support “Sporty & Healthy,” a successful initiative that promotes both social inclusion and psychological well-being in children through participation in sports. The program is targeted at Italian and foreign girls and boys in Lombardy who live in circumstances of socio-economic hardship and marginalization.

Children who participate in sports activities enjoy four key benefits: developing healthy, sustainable self-esteem and confidence; honing social skills (via teamwork and cooperation to achieve goals), learning how to accept defeat and to use it as a valuable lesson for improvement; and to increase self-discipline.

Following last year’s success, the project has expanded for the 2018-2019 school year: it now reaches the area of Bergamo! In Milan, 25 children have already been introduced into 10 sports clubs where they are involved in several activities. Now the goal is to extend the initiative to include children living between Bergamo and neighboring municipalities and who are likewise facing socio-economic hardship.

Because of our commitment to Sport Senza Frontiere ONLUS, more and more children will be able to not only play and have fun after school, learning the fundamental values transmitted by sport – such as commitment, respect for opponents and the value of team work – but they will also receive professional nutritional education and medical screenings.

SOFAR has always paid particular attention to social responsibility, supporting beneficial projects at all levels – local, national and international. We are therefore proud to continue to support this benevolent initiative that helps many children in need to grow healthier and have better chances of making their dreams and goals come true.