26 February 2018
Our American subsidiary, SOFAR Americas, will participate in the natural health industry’s premier tradeshow and conference, Natural Products Expo West® (NPEW), from March 9 to 11. Held at the recently expanded Anaheim (California) Convention Center, NPEW is the largest global trade fair in the natural products industry that serves as an exceptional showcase for the latest innovations in healthy foods, beverages, beauty/skin care, dietary supplements and organic lifestyle products. The event attracts over 80,000 attendees and more than 3,100 exhibitors.
SOFAR Americas will present the benefits and value of our Innovia brand, specifically Innovia Nectar, the first probiotic in a “micro-shot” form that doesn’t need refrigeration. Innovia Nectar, launched in the USA in 2017, is another purely natural product that symbolizes the “Made in Italy” excellence of SOFAR.