1 November 2017
Innovation, research and “Made in Italy” quality have landed in the USA with SOFAR’s distinctive probiotic Innovia Nectar, launched exclusively through our American subsidiary, SOFAR Americas.
Introduced with a significant investment in marketing and educational communications, the arrival of Innovia Nectar in the USA has been explosive. Prior to the launch of Innovia Nectar in the probiotics category, there were no consumer-friendly probiotics in a “micro-shot” form that didn’t have to be refrigerated. Innovia Nectar is easy to take and tastes delicious, offering fresh, viable probiotics for digestive, immune and overall health. It may be purchased directly from innoviaprobiotics.com, on Amazon and in some major stores.
"Buoyed by the successful experience that has made us a leading company in the field of gastroenterology,we have expanded our presence in the USA with a product that is truly ‘Made in Italy’ and innovative,” says Andrea Biffi, SOFAR CEO. “Not only we are introducing our technology and probiotic strain LP-DG™ into the American market, we are also bringing a product that was born and nurtured in Italy, with attention to detail and the pioneering vision that has always distinguished the legacy of SOFAR."