10 October 2019
Our process of internationalization continues! SOFAR opened national offices in Moscow this past July. Russia has become the sixth nation in the world to host our offices, in an increasingly broad yet strategic process of global penetration. Research has shown that the Russian market is abundant with opportunities for SOFAR. We look forward to presenting our unique “Made in Italy” quality and excellence to Russian consumers.
To introduce Russian consumers to SOFAR’s product and health missions, and engage them in learning more about how our products can benefit them, we have launched social media channels dedicated to the products. We will soon begin collaboration with local influencers who will augment our product positionings to consumers for strengthened and clarified brand messaging.
In related news, SOFAR has become the distributor of the innovative Dietrifricio. An official website has been set up for this product, as well as Facebook, Instagram, and VKontakte, plus an explanatory video on Youtube.