9 May 2019
We are pleased and humbled to announce that once again, SOFAR’s products are among the most purchased – and relied upon – by consumers. The 2018 ranking of the best-selling dietary supplements in pharmacies and para-pharmacies, compiled by New Line Market Research has been published in Punto Effe. This prestigious ranking follows our fourth-place results the prior year (2017) – confirming SOFAR as a leading and growing company, with a 7.2% increase from 2017.
The extra-pharmaceutical market in Italy is the second largest pharmacy sector, showing overall strong growth. Increasingly, more consumers are seeking reliability scientific support as they view dietary supplements as an effective means to manage and support health; they are also interested in “Made in Italy” quality.
The ranking also showed that dietary supplements generated a turnover of 2.6 billion euros in 2018, up 4.2% compared to the previous year. With this positive trend, SOFAR ranks among the top 10 companies in the sector.
But what are the most purchased products in pharmacies and extra-pharmacies? Our Enterolactis line enters the ranking twice: in first place with the 20-capsule pack of Plus, with a +3.7% compared to last year, and also in fourth place with the drinkable formulation in 12 vials. This is a unique double success for SOFAR and for our L. casei DG® live lactic ferments (Lactobacillus paracasei CNCM I-1572), which is SOFAR’s flagship product.